In the fall edition of the AmeriSpeak Insider, we ask: How do you strike the right balance between survey volume and data quality? We explore the delicate balance between gathering enough responses and ensuring those responses meet the highest quality standards.
Through AmeriSpeak, you can access an existing, probability-based sample of participants who are standing by to help you get the data you need.
AmeriSpeak Teen Omnibus is here! The Teen Omnibusis a swift, cost-effective way to survey a representative sample of U.S. teenagers ages 13 to 17.
Send your questions by January 22, 2025.
The New York Times takes a look at the need for better survey data on the AANHPI community, and how AmeriSpeak’s Amplify AAPI panel is changing that.
A recent study by Nielsen for the NFL used data from an AmeriSpeak survey to examine the true and unique viewing nature of this year’s Super Bowl LVIII.
With AmeriSpeak and Amplify AAPI, we can offer general population surveys with oversamples of AANHPI so that this important population can be statistically disaggregated from other groups giving you insight into the diverse needs and stories of these communities.
TrueNorth offers a survey-based solution for market research that delivers accuracy at an affordable price. Learn more about how to use it for your next study.
Foresight 50+ offers deep insight into the views and behaviors of Americans 50 and older by combining the consumer expertise of AARP with the scientific rigor of NORC’s AmeriSpeak Panel.
AmeriSpeak® enables organizations to take advantage of the affordability and speed of panel-based surveys, while also obtaining the accuracy, response rates, and sample quality typical of more traditional survey methods.
Developed and funded by NORC at the University of Chicago, AmeriSpeak is the most scientifically rigorous panel solution available in the United States.©
Resources:
AmeriSpeak Panel Book
AmeriSpeak ESOMAR 37
AmeriSpeak Technical Overview
Guide to Obtaining OMB Approval
Due to the rigor of its panel recruitment, AmeriSpeak surveys achieve the highest American Association for Public Opinion Research (AAPOR) response rate of any multi-client panel solution on the market.
AmeriSpeak is representative of the entire U.S. population because it leverages the NORC National Frame, an area probability sample used for landmark studies like the General Social Survey.
AmeriSpeak provides complete documentation for each custom study in compliance with the AAPOR Transparency Initiative, including a quantitative measurement of sample representativeness and documenting AAPOR response rates, sample sizes, survey field period, and other information.
Americans are Losing Interest in Our Nation’s Crucial Role in the World
People facing hunger call for change: Feeding America report highlights unity needed to end hunger
The American Dream Feels Out of Reach for Most
Survey Finds Most Professors Are Comfortable Teaching Sensitive Topics
NORC’s AmeriSpeak Panel, is collaborating with the Time-Sharing Experiments for the Social Sciences (TESS) online platform to conduct all successful TESS research study proposals. TESS has supported general population experiments on behalf of investigators throughout the social sciences since 2002. Learn how AmeriSpeak is working with TESS.
The Research and Development Survey (RANDS) is an ongoing series of surveys conducted by the Division of Research and Methodology at the National Center for Health Statistics. Learn how AmeriSpeak is working with RANDS.