AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform

A Breakthrough Solution for Statistical Surveys of the U.S. Population

AmeriSpeak® enables organizations to take advantage of the affordability and speed of panel-based surveys, while also obtaining the accuracy, response rates, and sample quality typical of more traditional survey methods.

Developed and funded by NORC at the University of Chicago, AmeriSpeak is the most scientifically rigorous panel solution available in the United States.  

Our Capabilities

Industry Leading Response Rate

Due to the rigor of its panel recruitment, AmeriSpeak surveys achieve the highest American Association for Public Opinion Research (AAPOR) response rate of any multi-client panel solution on the market.   

Sample Representativeness

AmeriSpeak is representative of the entire U.S. population because it leverages the NORC National Frame, an area probability sample used for landmark studies like the General Social Survey.

NORC Card

AmeriSpeak provides clients with an NORC Card report for each custom study, delivering a quantitative measurement of sample representativeness and documenting AAPOR response rates, sample sizes, survey field period, and other information. 

NORC AmeriSpeak Panel Selected for Use in TESS Research Studies

NORC’s AmeriSpeak Panel, a nationally representative, probability-based survey panel, will collaborate with the Time-Sharing Experiments for the Social Sciences (TESS) online platform to conduct all successful TESS research study proposals. 

TESS has supported general population experiments on behalf of investigators throughout the social sciences since 2002, and the program recently received renewed funding from the National Science Foundation. Led by principal investigators James Druckman of Northwestern University and Jeremy Freese of Stanford University, the online platform works to promote innovative experimentation and to provide researchers with a no-cost opportunity for data collection and discovery, as well as to house an online collection of exemplary social science experiments.