AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform

AmeriSpeak Omnibus

AmeriSpeak Omnibus is a once-a-month, multi-client survey using a probability sample which delivers 1,000 interviews of nationally representative adults age 18 and older. Respondents are interviewed online and by phone and are drawn from the AmeriSpeak Panel.

AmeriSpeak Omnibus provides quick turn-around survey results to help clients:

  • Gauge public opinion on policy issues, current events, and trends
  • Test messaging and advertising campaigns
  • Measure awareness of brands, programs, and initiatives
  • Track consumer sentiment about products or services

Omnibus Survey Benefits

An omnibus survey is a survey that combines questions from multiple clients who all share the cost of conducting the survey.  Each client is given the data (survey responses) to their specific questions. 

Through the AmeriSpeak Omnibus, researchers can access the best-in-class AmeriSpeak Panel and collect survey data in just over one week.  By combining your questions with other clients’ questions in our monthly survey, you also save on survey costs while obtaining the benefits of AmeriSpeak’s sample quality.

Monthly Schedule

AmeriSpeak Omnibus surveys typically follow this monthly schedule:

Monday - 5pm CT             2nd Monday of the month

Friday to Sunday Tuesday Friday
Final questionnaire provided to AmeriSpeak team Field period Standard deliverables provided to client Custom deliverables provided to client

Pricing

A minimum of three survey questions are required for AmeriSpeak Omnibus participation.

First group of three (3) close-ended questions Each additional question Each open-ended question (not coded)
$1,000 per question $800 $1,200

Grid questions - approximately 3 items equal one standard question

Pricing includes the following standard deliverables:

  • One standard demographic banner table: age, gender, education, race/ethnicity, HH income (4 categories)
  • Data file (Exel, SPSS, or SAS) including weights and AmeriSpeak Omnibus profile variables.

In the News

AmeriSpeak Omnibus survey results are regularly highlighted in the national media.  Click here to view the latest articles highlighting AmeriSpeak research.

Learn More

For more information on AmeriSpeak Omnibus offerings and pricing, download our sales one-pager.