AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform

About AmeriSpeak

AmeriSpeak® is the first U.S. multi-client household panel to combine the speed and cost-effectiveness of panel surveys with enhanced representativeness of the U.S. population, an industry-leading response rate, and the NORC Card, an innovative sample quality report card. Developed and funded by NORC at the University of Chicago, AmeriSpeak is the most scientifically rigorous multi-client panel available in the U.S. market.   

Access a Premier Opinion-Sharing Community

Through AmeriSpeak, researchers can access a representative, probability-based sample of pre-recruited participants who have agreed to take part in regular online and telephone surveys on a wide variety of topics, including:

• Government policies and programs
• Communications research
• Health services and policy
• Health outcomes and prevalence measurement
• Economic, political, and social attitudes, opinions, and behaviors
• Consumer products and services

By using a pre-screened, representative pool of participants, AmeriSpeak provides researchers with the infrastructure for rapid and projectable data collections. Also, for many studies, the AmeriSpeak Panel is a preferred solution for longitudinal research and research targeting special populations.