AmeriSpeak® is the first U.S. multi-client household panel to combine the speed and cost-effectiveness of panel surveys with enhanced representativeness of the U.S. population, an industry-leading response rate, and the NORC Card, an innovative sample quality report card. Developed and funded by NORC at the University of Chicago, AmeriSpeak is the most scientifically rigorous multi-client panel available in the U.S. market.
Through AmeriSpeak, researchers can access a representative, probability-based sample of pre-recruited participants who have agreed to take part in regular online and telephone surveys on a wide variety of topics, including:
• Government policies and programs• Communications research• Health services and policy• Health outcomes and prevalence measurement• Economic, political, and social attitudes, opinions, and behaviors• Consumer products and services
By using a pre-screened, representative pool of participants, AmeriSpeak provides researchers with the infrastructure for rapid and projectable data collections. Also, for many studies, the AmeriSpeak Panel is a preferred solution for longitudinal research and research targeting special populations.