AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform

About AmeriSpeak

AmeriSpeak Technical Overview

AmeriSpeak Panel Book

AmeriSpeak ESOMAR 37

Obtaining OMB Approval

AmeriSpeak is the premier, survey-based panel platform in the U.S.  Organizations, policymakers, and businesses trust AmeriSpeak to provide actionable insights to make informed decisions. Our suite of solutions offers the accuracy, response rates, and sample quality characteristic of traditional survey methods, but with faster and more affordable results.

AmeriSpeak is a business unit of NORC at the University of Chicago – one of the world’s foremost independent research institutions.

 


Recruitment

The only panel in the U.S. that uses in-person methods for recruiting panel members assuring representation of hard-to-reach groups


Response Rate

Highest AAPOR response rate among commercially available household panels in the U.S.


Transparency

The most transparent probability panel. We fully disclose our methodology, response rates, and sampling and weighting 

 

Why choose AmeriSpeak?

  • Real People: Unlike convenience samples, in which anyone can respond, AmeriSpeak is a probability-based (random) sample of U.S. households scientifically selected and invited to participate. Fraud and bots are never a concern with AmeriSpeak.
  • Diverse Representation: Our panel comprises individuals from different backgrounds, regions, and socioeconomic statuses, providing a comprehensive view of public opinion. Our specialty panels‒Foresight 50+, Amplify AAPI, and AmeriSpeak Teen–support rigorous polls of a wide range of opinions and perspectives.
  • Experience: AmeriSpeak's success is driven by a passionate team of survey professionals committed to excellence in research. Over 95% of our clients gave us the highest rating when asked, “How likely are you to recommend NORC AmeriSpeak to other researchers?"
  • Trusted: AmeriSpeak is trusted by the country’s leading research-driven organizations, including academic and nonprofit institutions, government agencies, and corporate entities. AmeriSpeak is the polling partner of the AP-NORC Center for Public Affairs and AARP, the largest U.S. membership organization.