AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform

AmeriSpeak Custom Surveys

Custom Research Services

AmeriSpeak custom research services include statistical surveys of AmeriSpeak Panel households, including general population surveys, tracking surveys, studies targeting low-incidence groups, longitudinal surveys, and large sample size surveys and local area studies.

In addition to survey data, additional measures, such as bio-measures, can be collected as part of custom research projects.


Data files are delivered in clients’ preferred data file format.

Standard deliverables include:
  • Data files with profile data collected on household and person level characteristics
Table: AmeriSpeak Standard Profile Data
Gender State of Residence
Age (in years) No. of Householders Total
Age (4 and 7 categories) No. of Household members, age 0-1
Educational obtainment                        (4 and 14 categories) No. of Household members, age 2-5
Race & Hispanic Ethnicity No. of Household members, age 6-12
Housing Type                                 (single family home, etc.) No. of Household members, age 13-17
Ownership of Living Quarters (rent/own) No. of Household members, age 18+
Household Income (18 categories) Current Employment Status
Marital Status Survey Start (date/time)
Internet Access at Home Survey End (date/time)
Home Phone Service                     (landline and/or cell) Survey Duration (minutes)
Metropolitan Statistical Area (urban/rural) Survey Mode of (online/phone)
Region                                                   (US Census - 4 and 9 categories) Device Type used for Online Survey Taking (desktop/tablet/smartphone) 




















  • Statistical weights
  • NORC Card
  • Project methodology report
Optional deliverables include:
  • Appended demographic profile variables
  • Statistical banner tables
  • Open-ended coding
  • Annotated questionnaires
  • Topline reports
  • PowerPoint reports
  • Advanced statistical analyses
  • Issue briefs and other public release deliverables from NORC’s Public Affairs and Media Research group