AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform

A Breakthrough Solution for Statistical Surveys of the U.S. Population

AmeriSpeak® enables organizations to take advantage of the affordability and speed of panel-based surveys, while also obtaining the accuracy, response rates, and sample quality typical of more traditional survey methods.

Developed and funded by NORC at the University of Chicago, AmeriSpeak is the most scientifically rigorous panel solution available in the United States.©

AmeriSpeak Panel Book
AmeriSpeak ESOMAR 37
AmeriSpeak Technical Overview
Guide to Obtaining OMB Approval

Industry Leading Response Rate

Due to the rigor of its panel recruitment, AmeriSpeak surveys achieve the highest American Association for Public Opinion Research (AAPOR) response rate of any multi-client panel solution on the market.  

Sample Representativeness

AmeriSpeak is representative of the entire U.S. population because it leverages the NORC National Frame, an area probability sample used for landmark studies like the General Social Survey.

Transparency in Research

AmeriSpeak provides complete documentation for each custom study in compliance with the AAPOR Transparency Initiative, including a quantitative measurement of sample representativeness and documenting AAPOR response rates, sample sizes, survey field period, and other information.

NORC AmeriSpeak Panel Selected for Use in TESS Research Studies

NORC AmeriSpeak Panel Selected for Use in TESS Research Studies

NORC’s AmeriSpeak Panel, is collaborating with the Time-Sharing Experiments for the Social Sciences (TESS) online platform to conduct all successful TESS research study proposals. TESS has supported general population experiments on behalf of investigators throughout the social sciences since 2002. Learn how AmeriSpeak is working with TESS.

Research and Development Survey (RANDS)

The Research and Development Survey (RANDS) is an ongoing series of surveys conducted by the Division of Research and Methodology at the National Center for Health Statistics. Learn how AmeriSpeak is working with RANDS.