Our “12 Pillars of Panel Transparency” framework helps researchers evaluate survey panels by providing clear guidance on recruitment, methodology, and data quality.
At AmeriSpeak, we go beyond collecting opinions—we build trust. Our nationally representative panel is grounded in one belief: treat people right, and you'll get data you can trust.
In our 10 years in business, we earned the trust of universities, government agencies, media, foundations, and private industry. What began as an innovative idea has become a journey of transforming how researchers gather the insights that inform decisions and shape our world.
Through AmeriSpeak, you can access an existing, probability-based sample of participants who are standing by to help you get the data you need.
AmeriSpeak Teen Omnibus is here! The Teen Omnibusis a swift, cost-effective way to survey a representative sample of U.S. teenagers ages 13 to 17.
Foresight 50+ offers deep insight into the views and behaviors of Americans 50 and older by combining the consumer expertise of AARP with the scientific rigor of NORC’s AmeriSpeak Panel.
AmeriSpeak® enables organizations to take advantage of the affordability and speed of panel-based surveys, while also obtaining the accuracy, response rates, and sample quality typical of more traditional survey methods.
Developed and funded by NORC at the University of Chicago, AmeriSpeak is the most scientifically rigorous panel solution available in the United States.©
Resources:
AmeriSpeak Panel Book
AmeriSpeak ESOMAR 37
AmeriSpeak Technical Overview
Guide for Obtaining OMB Approval
Due to the rigor of its panel recruitment, AmeriSpeak surveys achieve the highest American Association for Public Opinion Research (AAPOR) response rate of any multi-client panel solution on the market.
AmeriSpeak is representative of the entire U.S. population because it leverages the NORC National Frame, an area probability sample used for landmark studies like the General Social Survey.
AmeriSpeak provides complete documentation for each custom study in compliance with the AAPOR Transparency Initiative, including a quantitative measurement of sample representativeness and documenting AAPOR response rates, sample sizes, survey field period, and other information.
Believing in Spirits and Life After Death Is Common Around the World
Alzheimer's Prevalence Tops 7 Million for the First Time
NORC’s AmeriSpeak Panel, is collaborating with the Time-Sharing Experiments for the Social Sciences (TESS) online platform to conduct all successful TESS research study proposals. TESS has supported general population experiments on behalf of investigators throughout the social sciences since 2002. Learn how AmeriSpeak is working with TESS.
The Research and Development Survey (RANDS) is an ongoing series of surveys conducted by the Division of Research and Methodology at the National Center for Health Statistics. Learn how AmeriSpeak is working with RANDS.