Our “12 Pillars of Panel Transparency” framework helps researchers evaluate survey panels by providing clear guidance on recruitment, methodology, and data quality.
Artificial Intelligence is no longer a futuristic concept—it’s part of everyday life. But who’s using it? How often? And where are the gaps?
Download our new report, based on data from AmeriSpeak Omnibus.
If your research only reflects the people who respond right away, you're missing key voices.
Our nonresponse follow-up methods bring in the harder-to-reach, young adults, rural households, lower-income communities, so your data reflects reality, not convenience.
At AmeriSpeak, we go beyond collecting opinions—we build trust. Our nationally representative panel is grounded in one belief: treat people right, and you'll get data you can trust.
Our Q2 edition features fresh insights on AI, aging, and AANHPI identity—straight from AmeriSpeak’s latest probability-based studies.
Through AmeriSpeak, you can access an existing, probability-based sample of participants who are standing by to help you get the data you need.
AmeriSpeak® enables organizations to take advantage of the affordability and speed of panel-based surveys, while also obtaining the accuracy, response rates, and sample quality typical of more traditional survey methods.
Developed and funded by NORC at the University of Chicago, AmeriSpeak is the most scientifically rigorous panel solution available in the United States.©
Resources:
AmeriSpeak Panel Book
AmeriSpeak ESOMAR 37
AmeriSpeak Technical Overview
Guide for Obtaining OMB Approval
Due to the rigor of its panel recruitment, AmeriSpeak surveys achieve the highest American Association for Public Opinion Research (AAPOR) response rate of any multi-client panel solution on the market.
AmeriSpeak is representative of the entire U.S. population because it leverages the NORC National Frame, an area probability sample used for landmark studies like the General Social Survey.
AmeriSpeak provides complete documentation for each custom study in compliance with the AAPOR Transparency Initiative, including a quantitative measurement of sample representativeness and documenting AAPOR response rates, sample sizes, survey field period, and other information.
Believing in Spirits and Life After Death Is Common Around the World
Alzheimer's Prevalence Tops 7 Million for the First Time
NORC’s AmeriSpeak Panel, is collaborating with the Time-Sharing Experiments for the Social Sciences (TESS) online platform to conduct all successful TESS research study proposals. TESS has supported general population experiments on behalf of investigators throughout the social sciences since 2002. Learn how AmeriSpeak is working with TESS.
The Research and Development Survey (RANDS) is an ongoing series of surveys conducted by the Division of Research and Methodology at the National Center for Health Statistics. Learn how AmeriSpeak is working with RANDS.