A recent study by Nielson used data from the AmeriSpeak Panel to examine the unique viewing nature of this year’s Super Bowl LVI.
This year’s edition provides an outline of how the AmeriSpeak panel operates and addresses how we managed the challenges of COVID-19, while preserving AmeriSpeak as the premium standard U.S. probability panel.
AmeriSpeak warmly welcomes Whitney Perkins Witt to our team, where she now serves as a Vice President and Director of Strategy for Federal Programs, bringing years of experience in survey research and innovation.
This paper analyzes data from two survey samples and explores whether the online activities of Amazon Mechanical Turk workers mirror those of the general population.
AmeriSpeak’s J. Michael Dennis and other senior research leaders from AARP explore how the Foresight 50+ panel by AARP & NORC answers the call for accurate insights on Americans aged 50 and older.
Recent data from Foresight 50+ research finds that about 45% of Americans age 50 and older in the United States do not believe the national government has prepared the country for public health emergencies.
This paper assesses how depressive symptoms changed among U.S. adults over the course of the COVID-19 pandemic and identifies the key risk factors for these symptoms.
Foresight 50+ offers deep insight into the views and behaviors of Americans 50 and older by combining the consumer expertise of AARP with the scientific rigor of NORC’s AmeriSpeak Panel.
AmeriSpeak® enables organizations to take advantage of the affordability and speed of panel-based surveys, while also obtaining the accuracy, response rates, and sample quality typical of more traditional survey methods.
Developed and funded by NORC at the University of Chicago, AmeriSpeak is the most scientifically rigorous panel solution available in the United States.©
Download AmeriSpeak’s answers to ESOMAR 28 (ESOMAR’s questions to help buyers of panel sample)
Due to the rigor of its panel recruitment, AmeriSpeak surveys achieve the highest American Association for Public Opinion Research (AAPOR) response rate of any multi-client panel solution on the market.
AmeriSpeak is representative of the entire U.S. population because it leverages the NORC National Frame, an area probability sample used for landmark studies like the General Social Survey.
AmeriSpeak provides clients with an NORC Card report for each custom study, delivering a quantitative measurement of sample representativeness and documenting AAPOR response rates, sample sizes, survey field period, and other information.
NORC’s AmeriSpeak Panel, is collaborating with the Time-Sharing Experiments for the Social Sciences (TESS) online platform to conduct all successful TESS research study proposals. TESS has supported general population experiments on behalf of investigators throughout the social sciences since 2002. Learn how AmeriSpeak is working with TESS.
The Research and Development Survey (RANDS) is an ongoing series of surveys conducted by the Division of Research and Methodology at the National Center for Health Statistics. Learn how AmeriSpeak is working with RANDS.