AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform


The AmeriSpeak Advantage

AmeriSpeak is distinctive on three key indicators of survey quality:

Industry Leading Response Rate

Due to the rigor of its panel recruitment, AmeriSpeak surveys achieve the highest American Association for Public Opinion Research (AAPOR) response rate of any multi-client panel solution on the market.

Sample Representativeness

AmeriSpeak is representative of the entire U.S. population because it leverages the NORC National Frame, an area probability sample used for landmark studies like the General Social Survey.

Transparency in Research

AmeriSpeak provides complete documentation for each custom study in compliance with the AAPOR Transparency Initiative, including a quantitative measurement of sample representativeness and documenting AAPOR response rates, sample sizes, survey field period, and other information.