AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform
AmeriSpeak® Omnibus offers a streamlined, cost-effective solution for obtaining high-quality, nationally representative data. Whether you're a market researcher, foundation or academic expert, or policy professional, you get robust, proprietary insights to drive impactful decisions. Powered by AmeriSpeak’s leading probability-based panel, you’ll receive accurate data with the speed you need.
In an omnibus survey, multiple clients contribute questions to a shared survey. Each participant pays only for the questions they submit, making it a cost-effective way to gather data. The survey covers various topics, allowing multiple industries or sectors to collect insights from a single study. Omnibus surveys are often used to gather quick feedback or general opinions across a wide audience.
Timely, Representative Results
Time is a critical factor for market researchers. With AmeriSpeak Omnibus, you'll get reliable, actionable insights fast. Our surveys reach representative respondents across the nation, ensuring that you can confidently use the data to inform your business decisions, product development, or marketing strategies.
Affordable Data for Social Impact
For non-profit and social impact organizations, leveraging data is key to creating change. AmeriSpeak Omnibus delivers powerful data-driven insights that help you communicate with stakeholders, secure funding, and pursue your mission. We offer affordable, customized options that fit your budget, allowing you to focus on making a difference.
Compliant Data for Public Policy
Policymakers need rigorous, transparent data to inform decisions and ensure compliance with government regulations. AmeriSpeak Omnibus provides evidence-based insights that meet regulatory demands. Whether you're analyzing public health trends, developing policy recommendations, or evaluating regulatory compliance, we help you make informed, accountable decisions.
AmeriSpeak Omnibus is easy to use. Simply submit your questions, and we’ll handle the rest—from programming to data collection to final data delivery. Our team of experts ensures that you receive accurate, timely data that is representative of the U.S. population in about a week.
You’ll receive insights from 1,000 nationally representative adults ages 18 and older. This highly efficient system helps clients:
AmeriSpeak is a leader in probability-based research, known for delivering accurate, representative insights from hard-to-reach populations. Our advanced recruitment methods ensure data quality, while our team of experts is dedicated to helping you achieve your research goals, no matter the scope.
Trusted by Leaders in Research, Foundations, and Policy
Our clients include top market researchers, non-profit organizations, government agencies, and academic institutions. They trust AmeriSpeak for fast, high-quality data collection that meets their unique needs.
As the polling partner of The Associated Press, The AP-NORC Center for Public Affairs Research conducts regular surveys using the AmeriSpeak Omnibus to fulfill its mission of providing the public and policymakers with timely, independent data about the key issues of the day.
We offer a suite of specialized omnibus surveys as well:
AmeriSpeak Teen Omnibus: a quarterly survey of U.S. teenagers ages 13–17
Foresight 50+ Omnibus: a monthly survey of U.S. adults ages 50 and older
Amplify AAPI Monthly Poll: a monthly survey of U.S. Asian American, Native Hawaiian, and Pacific Islander populations ages 18 and older
Ready to unlock fast, reliable insights? Whether you're driving business decisions, advocating for social change, or informing public policy, AmeriSpeak Omnibus delivers the data you need. Contact us today to learn more about our flexible solutions.
The AmeriSpeak Omnibus calendar runs on a bi-weekly schedule with the final questionnaire due every other Friday. The schedule begins with the first Friday in January, and includes a few exceptions depending on major holidays.
View and download the full 2025 schedule for your reference.
|
Friday - 4pm ET |
Friday to Sunday |
Tuesday |
Wednesday |
|---|---|---|---|
|
Final questionnaire provided to AmeriSpeak team |
Field period |
Standard deliverables provided to client |
Custom deliverables provided to client |
A minimum of three survey question units* are required for AmeriSpeak Omnibus participation.
|
First five questions |
Questions six through 10 |
Questions 11+ |
|---|---|---|
|
$1,000 per question |
$850 per question |
$750 per question |
*A unit is a simple, straightforward, close-ended question, such as yes/ no or a checklist of up to 10 response categories, or grid questions using a rating scale with up to four attribute statements.
Pricing includes the following standard deliverables:
Custom Deliverables Provided at Additional Cost:
The AmeriSpeak Omnibus provides a nationally representative snapshot of U.S. adults, sourced directly from the AmeriSpeak Panel. Households are selected randomly through NORC’s National Sample Frame, known for its industry-leading coverage. This frame encompasses over 97% of U.S. households, ensuring that all segments are well represented.
AmeriSpeak goes the extra mile in recruitment, using a combination of U.S. mail notifications, NORC telephone interviewers, and in-person field staff. Thanks to this robust process, AmeriSpeak boasts the highest response rates of any multi-client research panel, offering unmatched reliability and depth in survey results.