AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform

AmeriSpeak Omnibus

Amerispeak Omnibus is an affordable, effective option -- a survey that combines questions from multiple clients who share the cost of conducting the survey and exclusively receive the responses to their specific questions.

Not only does AmeriSpeak Omnibus give researchers access to the best-in-class AmeriSpeak Panel, NORC’s probability-based panel, at a lower cost than a standalone survey would, but it also delivers responses promptly. AmeriSpeak Omnibus is conducted twice a month, and survey data is delivered in about one week.

For AmeriSpeak's Omnibus survey, 1,000 nationally representative adults age 18 and older are drawn from the AmeriSpeak Panel and are interviewed online and by phone. This highly efficient system helps clients:

  • Support public affairs and public release projects
  • Gauge public opinion on policy issues, current events, and trends
  • Test messaging, new product concepts, and advertising campaigns
  • Measure awareness of brands, programs, and initiatives
  • Track consumer sentiment about products or services

As the polling partner of The Associated Press, The AP-NORC Center for Public Affairs Research conducts regular surveys using the AmeriSpeak Omnibus to fulfill its mission of providing the public and policymakers with timely, independent data about the key issues of the day.

Bi-Weekly Schedule

AmeriSpeak Omnibus surveys typically follow this twice-a-month schedule:
 

Monday - 4pm ET

2nd and 4th Monday of the month

Friday to Sunday

Tuesday

Wednesday

Final questionnaire provided to AmeriSpeak team

Field period

Standard deliverables provided to client

Custom deliverables provided to client

From September to December each year, the schedule moves up to avoid major holidays later in the year. The deadline for final questionnaire during this time is the first and third Monday of each month.

Pricing

A minimum of three survey question units* are required for AmeriSpeak Omnibus participation.
 

First group of three (3) closed-ended questions

Each additional question

Each open-ended question (not coded)

$1,000 per question

$750

$1,000

*A unit is a simple, straightforward, close-ended question, such as yes/ no or a checklist of up to 10 response categories, or grid questions using a rating scale with up to four attribute statements.

Pricing includes the following standard deliverables:

  • One standard demographic banner table: age, gender, education, race/ethnicity, HH income (4 categories)
  • Data file (Excel, SPSS, or SAS) including weights and AmeriSpeak Omnibus profile variables.

In the News

AmeriSpeak Omnibus survey results are regularly highlighted in the national media. Click here to view the latest articles highlighting AmeriSpeak research.

Learn More

For more information on AmeriSpeak Omnibus offerings and pricing, download our sales one-pager.
To request a price quote or for any other information, please email us at AmeriSpeak-Omnibus@norc.org.