AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform
About AmeriSpeak
AmeriSpeak is the premier, survey-based panel platform in the U.S. Organizations, policymakers, and businesses trust AmeriSpeak to provide actionable insights to make informed decisions. Our suite of solutions offers the accuracy, response rates, and sample quality characteristic of traditional survey methods, but with faster and more affordable results.
AmeriSpeak is a business unit of NORC at the University of Chicago – one of the world’s foremost independent research institutions.
Recruitment
The only panel in the U.S. that uses in-person methods for recruiting panel members assuring representation of hard-to-reach groups
Response Rate
Highest AAPOR response rate among commercially available household panels in the U.S.
Transparency
The most transparent probability panel. We fully disclose our methodology, response rates, and sampling and weighting
Why choose AmeriSpeak?
- Real People: Unlike convenience samples, in which anyone can respond, AmeriSpeak is a probability-based (random) sample of U.S. households scientifically selected and invited to participate. Fraud and bots are never a concern with AmeriSpeak.
- Accurate Representation: Our panel comprises individuals from different backgrounds, regions, and socioeconomic statuses, providing a comprehensive view of public opinion. Our specialty panels‒Foresight 50+, Amplify AAPI, and AmeriSpeak Teen–support rigorous polls of a wide range of opinions and perspectives.
- Experience: AmeriSpeak's success is driven by a passionate team of survey professionals committed to excellence in research. Over 99% of our clients would recommend us when asked, “How likely are you to recommend NORC AmeriSpeak to other researchers?"
- Trusted: AmeriSpeak is trusted by the country’s leading research-driven organizations, including academic and nonprofit institutions, government agencies, and corporate entities. AmeriSpeak is the polling partner of the AP-NORC Center for Public Affairs and survey partner of AARP, the largest U.S. membership organization.