AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform

Get Your Research Right with AmeriSpeak

AmeriSpeak® is the premier probability-based panel for experts who need accurate, representative insights they can stand behind. We support clients at every stage of their research—whether they need full-service collaboration or just high-quality data collection to fit their study needs.

  • Trusted, Representative Data
    Built using gold-standard, probability-based sampling with in-person recruiting, our panel reflects the many facets of the U.S. population—so your data mirrors the real world.

  • Flexible, Customizable Access
    Whether you need in-depth custom studies, rapid polling, or rich qualitative research, we tailor solutions to fit your timeline, budget, and objectives.

  • Modern, Multimode Methodology
    We meet respondents where they are—online, by phone, and in person—to maximize reach and reduce bias.

  • Expert Support at Every Step
    From study design to final analysis, you’ll work with NORC researchers who bring deep domain expertise and methodological excellence.

Services & Capabilities

Flexible research services that tap into the full power of the AmeriSpeak Panel.

Custom Surveys
Designed for depth and flexibility . Get representative data from general or hard-to-reach populations, all fully customizable.

Omnibus Surveys
Fast, cost-efficient, and nationally representative results in days, not weeks.

Prime Qualitative Studies
Real voices. Real perspectives. Access high-quality participants for interviews, focus groups, and diary studies.

Benchmarking & Tracking Studies
Track attitudes or behaviors over time or measure performance against national standards.

TrueNorth by AmeriSpeak Projects
Hard-to-reach population? TrueNorth® uses innovative machine-learning techniques to deliver high-value insights when traditional methods fall short.

Full-Service Consulting
Collaborate with NORC experts on everything from survey design to published reports. Includes access to NORC’s specialized research domains (Health, Education, Economics, and more) .

Tailored Industry Research

Academic & Foundation Research
Data You Can Defend and Afford
Get rigorous, cost-effective research support for grants, peer-reviewed publications, and mission-driven work. AmeriSpeak’s transparent, academically sound methods ensure credibility from start to finish.

Government & Policy Research
Make Informed, Impactful Decisions
AmeriSpeak Federal delivers high-quality, compliant data to support program evaluation, policy development, and public input. With 28 OMB-approved studies, AmeriSpeak is a trusted partner for government research.

Commercial & Market Research
Know What Moves Your Market
From tech adoption to purchasing trends, AmeriSpeak reveals what drives consumer behavior—helping you shape smarter strategies, products, and campaigns.

Media & Public Opinion Research
Capture the Pulse of Public Sentiment
For stories, polling, or analysis, AmeriSpeak delivers fast, credible insights into social and political trends.

Trusted by The Associated Press, our data powers the nationally recognized work of The AP-NORC Center.

Panel Demographic Segments

Hispanic and Latino Populations  
Get comprehensive insights with Spanish-language coverage included, ensuring robust representation of Latino communities across the United States.

Black and African American Audiences 
Focused representation of Black and African American communities. Gather insights that reflect the breadth of experiences within the Black population, from cultural trends to social issues.

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Communities 
With deep representation across AAPI communities, you can uncover the rich insights from this growing demographic.  

For even greater depth, Amplify AAPI, the largest panel dedicated to the AANHPI community, offers an oversample opportunity—empowering you to explore insights at the subgroup level and ensure nuanced, culturally resonant research.

For deeper, more specific insights, we offer custom segments tailored to your research needs:

Parents of Young or Chronically Ill Children 
Reach families with unique challenges and perspectives on health, education, and caregiving.

Veterans 
Capture the voices of U.S. military veterans—vital for research into veteran issues, health care, employment, and social reintegration.

Caregivers 
Understand the experiences of those who provide care for loved ones, often with a focus on elderly or chronically ill individuals.

High-Income Households 
Access data from affluent households, essential for premium product marketing, high-end services, and luxury branding.

AmeriSpeak provides targeted insights across generations, allowing you to connect with audiences at any stage of life. Reach a full spectrum of age groups from Gen A to Baby Boomers, offering representative insights from teens (13+) through older adults, each with distinct needs and attitudes. We can also offer standard age groupings: 13–17, 18–24, 25–34, 35–44, 45–54, 55–64, and 65+. We also offer two age-specific panels:

Teen Panel (13–17) 
Reach the voices of the next generation. Understand teen behaviors, attitudes, and emerging trends.

Foresight 50+® (in collaboration with AARP) 
A partnership with AARP to bring you insights from the 50+ demographic—crucial for understanding the aging population, their preferences, and their needs.

AmeriSpeak’s regional panels ensure you can capture insights at local, state, and city levels—vital for geographically specific research:

4- and 9-Region Cuts 
Access data across broad regional categories or more granular 9-region cuts for deep regional analysis. 

State Panels 
We offer state-specific panels for states including California, New York, Illinois, Texas, and more. AmeriSpeak is actively expanding our state panels, and if you need coverage for a particular state, we can partner with you to build the research you need.

City Panels 
Our city-specific panels allow for localized insights. We currently offer ChicagoSpeaks broadly and have experience developing custom city panels like the SPACE City Panel for clients.

Need something custom? We can build a dedicated research panel tailored to your audience using our proven infrastructure and recruitment expertise. Need something custom? We can build a dedicated research panel tailored to your audience using our proven infrastructure and recruitment expertise.