The AmeriSpeak Teen Panel is a nationally representative sample of U.S. teens ages 13 to 17 recruited with a parent’s consent to take surveys for us. AmeriSpeak Teen’s key features include:
- A probability (or random) sample of teenagers, giving you assurance that data will be representative of American teens. Households are randomly selected to join AmeriSpeak. Parents give us consent to recruit, enroll, and survey their teens.
- AmeriSpeak Teen respondents are contacted separately from their parents. Once NORC has parental consent, we email and text teenagers directly to complete surveys, assuring clients that the teen is the one participating.
NORC offers two great ways for clients to use the AmeriSpeak Teen Panel:
- The AmeriSpeak Teen Omnibus is a multi-client, pay-by-the-question survey fielded each quarter to a sample of 1,000 teens. The Teen Omnibus is the quickest and most cost-effective way to reach a high-quality sample of US teens. See our Teen Omnibus page to learn more.
- Custom Teen Surveys give clients the flexibility to set their own schedules, sample plans, and questionnaires. Clients can ask a wide range of questions, including sensitive topics that might require study-specific parental consent.
Want to learn more or discuss a project? Contact us at AmeriSpeak-BD@norc.org.