AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform

AmeriSpeak Latino

The AmeriSpeak Latino Panel provides a robust, cost-effective, and scientifically rigorous platform for research on U.S. Hispanic and Latino populations in the United States, the fastest growing demographic group in the country.  With over 55 million residents, this segment of the population has become increasingly important to fully understanding the broad spectrum of American life.  In the past, research with Hispanic and Latino populations often has been challenging and expensive, due to the language barrier, household mobility, shrinking reliance on landline phones, less use of the internet, and privacy concerns. Today, the AmeriSpeak Latino Panel offers the most economical, reliable, and accurate measurements of Hispanic and Latino populations in the U.S.

In addition to the features on which AmeriSpeak is built-- extensive sample coverage, straightforward methodology, and superior response rate—our Latino Panel offers:

  • Multi-mode: AmeriSpeak allows panelists to take surveys by web or phone, whichever they prefer. Multi-mode panels are far better at representing Hispanic and Latino populations than online-only panels.
  • Respondent experience: Our English- and Spanish-speaking panel support team provides strong customer service to our panelists, assures privacy, is culturally sensitive, and allows clients to efficiently conduct their research in both Spanish and English with ease.
  • Bilingual and bicultural interviewers: NORC's telephone and operations centers, located in Chicago and Albuquerque, provide the AmeriSpeak Panel with full bilingual capabilities and support. We ensure that our outreach efforts take into consideration the diversity of Hispanic America and are always sensitive to concerns about respondent confidentiality.

At the time of registration, AmeriSpeak Latino panelists are asked to provide demographic information that is particularly useful to clients who conduct research of Hispanic and Latino populations, including:

  • Country or area of origin (Mexico, Puerto Rico, Cuba, South America, etc.)
  • Overall acculturation level
  • Level of English literacy
  • Level of English spoken fluency
  • Language primarily spoken at home
  • Language used to consume media

NORC at the University of Chicago has been an industry leader in objective and non-partisan research for over 75 years. In recent years, NORC has brought that experience to bear in research that calls out Hispanic opinions and concerns, with studies being covered by Univision, Telemundo, and The Associated Press. Whether you want an “off the shelf” approach or need a highly customized offering, our team will work with you to meet your research needs.

Please contact us for more information.