The first-ever research panel designed to scientifically represent Asian American, Native Hawaiian, and Pacific Islander communities.

Amplify AAPI is the first and largest survey panel of Asian American, Native Hawaiian, and Pacific Islanders that will provide unprecedented insights through thousands of interviews conducted in English, Mandarin, Cantonese, Korean and Vietnamese.

A collaboration between AARP and NORC at University of Chicago—an organization that has supplied trustworthy research for more than 80 years—Amplify AAPI will illuminate the needs, opinions, and experiences of AANHPIs, which researchers, policymakers, businesses, and marketers can then rely on to make decisions. 

Through its rigorous, scientific approach, Amplify AAPI will help end racial inequities and stereotypes that lead to unequal access to social service programs, consumer goods, and other important facets of society.

Founded by NORC with the Support of AARP

Amplify AAPI is grounded in the expertise of two venerable institutions: AARP and NORC at the University of Chicago.