AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform

Foresight 50+

Foresight 50+ offers insights into the views and behaviors of Americans 50 and older, the fastest-growing age group in the country.

Foresight 50+ by AARP and NORC offers deep insight into the views and behaviors of Americans 50 and older. We partner with researchers and decision-makers to survey older Americans on everything from what they buy to what they think. We're the largest high-quality survey panel on this demographic, combining the consumer expertise of AARP with the scientific rigor of NORC to amplify the voice of the fastest-growing age group in the country.

Foresight 50+ is committed to making the needs, wants, and experiences of older adults not only heard, but understood. Our panel helps ensure that companies and organizations creating policies, products, and services that impact adults 50 and older do so with the best possible data. Foresight 50+ is the go-to research panel for clients interested in learning what makes this dynamic and influential group of older consumers tick. To find out more about the importance of the U.S. 50+ population, read more at AARP’s Data Stories.



Foresight 50+ is the largest high-quality research panel of Americans aged 50 and over. Researchers know that insights are only as good as the quality of the data they are based on. The dramatic decrease in telephone land lines makes it harder to create truly representative, high-quality panels. But Foresight 50+ combines proven sampling methods, such as mailings and phone calls, with in-person recruitment of participants. This ensures we’re reaching all corners of the nation.


NORC’s scientific rigor delivers reliable, actionable insights to decision-makers who can’t afford to be wrong. Much of the other research done on 50+ adults is based on skewed opt-in samples or very low response rates, which results in a distorted picture of this population.


We go the extra mile during recruiting to make sure every segment of the diverse 50-and-over population is represented on the panel. Foresight 50+ also engages its panelists online and on the phone, so that everyone has an opportunity to share their opinions regardless of whether, or how often, they go online. This intense focus on accurate representation means clients won't miss out on the thoughts of harder-to-reach audience segments — and won't make bad business decisions based on bad data.


Foresight 50+ combines the consumer expertise of AARP with the trusted science of NORC to amplify the voice of this influential group of Americans. Americans 50 and older have demonstrated that they have significant buying power and political power. For instance, even though the 50-and-over population was less than 40% of the country in 2020, it was 52% of registered voters. Knowing what this group thinks is business-critical.